The inner shell of the pavilion was encased in a grid of LED poles, creating a complex 3D screen. Creating animations that could play across 127 layers really challenged both our technical and our design skills. We created a simulator that helped us work out what would look good on this crazy surface, but ...
Every surface in the entire pavilion was covered with either digital content or large printed graphics. Spinifex created every piece of media and printed artwork for these surfaces. The path leading to the theatre took the audience on a journey through digital snapshots of Shanghai. These surfaces used a blend of Olite, projection and LCD monitors ...
There are quite a few 360 degree screens at the Expo, but none that had the crazy screen ratio of 35×1. To be able to get a more accurate idea of how our graphics worked in an immersive environment, we set up our own mini 360 degree screen at our offices, using 18 iMacs on a ...