One World TVC
October 25, 2007 No CommentsThis TVC ended up being pretty controversial once on air, but we thought the script was great right from the beginning. We convinced the Agency to steer away from a literal, stock footage approach to the production, and instead we sold them on a one camera move “journey” through a series of frozen moments. We transformed these moments into something special by including subtle movement within each frame to focus on the emotion or theme of each scene. We filmed a total of 45 people on green screen at the same time as taking photos for composites required for the stills.
The main challenge of this shoot was trying to find three Saudi Arabian actors in a short amount of time that fulfilled the client’s brief of “3 younger looking Omar Sharif’s”!
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