EA Games @ E3
June 17, 2010 No CommentsEA shows at E3 annually, and has previously shown a looping video inside, and another outside. Punctuated throughout the 3 days, are presentations every hour or half hour breaking up the day. Our brief was to come up with an EA unifying brand to encapsulate all game titles together, in a TV channel style modular approach. This would help show content on the main screen, allowing for differing durations of content, and including a diverse & energetic modular promo package to highlight up & coming shows, with flexibility to change at the last minute for any reason.
Here are some shots from the E3 event.
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