EA shows at E3 annually, and has previously shown a looping video inside, and another outside. Punctuated throughout the 3 days, are presentations every hour or half hour breaking up the day. Our brief was to come up with an EA unifying brand to encapsulate all game titles together, in a TV channel style modular ...
The Lexus NY Autoshow provided a great opportunity for the Spinifex Team to test some ideas combining iPods with large screen and image formats. The iPods were integrated directly into the walls, to create intimate touch-points amongst the broader media experience. As always, there was nothing like being on site to really sort things out. ...
Here’s a bunch of behind-the-scenes shots of the team during installation for the US auto season last year. Pictures say it all…