In the chill of winter in Shanghai (January 2010), Spinifex oversaw the live action shoot for the Cisco Pavilion film, in which we worked with long time Chinese production company collaborators Imagimotion.
The inner shell of the pavilion was encased in a grid of LED poles, creating a complex 3D screen. Creating animations that could play across 127 layers really challenged both our technical and our design skills. We created a simulator that helped us work out what would look good on this crazy surface, but ...
Every surface in the entire pavilion was covered with either digital content or large printed graphics. Spinifex created every piece of media and printed artwork for these surfaces. The path leading to the theatre took the audience on a journey through digital snapshots of Shanghai. These surfaces used a blend of Olite, projection and LCD monitors ...
There are quite a few 360 degree screens at the Expo, but none that had the crazy screen ratio of 35×1. To be able to get a more accurate idea of how our graphics worked in an immersive environment, we set up our own mini 360 degree screen at our offices, using 18 iMacs on a ...
The opening ceremony was a blast…literally! Our ears are still recovering. A monumental effort from the team on this one, with so much to do and so little time. At one point we had 18 Spinifex staff living and working (or maybe just working) in Shanghai to get this done. Here is a blog with some ...
The Hong Kong pavilion was livened up with an intriguing gestural interactive by Spinifex…
The Lexus NY Autoshow provided a great opportunity for the Spinifex Team to test some ideas combining iPods with large screen and image formats. The iPods were integrated directly into the walls, to create intimate touch-points amongst the broader media experience. As always, there was nothing like being on site to really sort things out. ...
Here’s a bunch of behind-the-scenes shots of the team during installation for the US auto season last year. Pictures say it all…