Shanghai Corporate pavilion – Theatre

May 25, 2010 1 Comment

There are quite a few 360 degree screens at the Expo, but none that had the crazy screen ratio of 35×1.

To be able to get a more accurate idea of how our graphics worked in an immersive environment, we set up our own mini 360 degree screen at our offices, using 18 iMacs on a tailor-made rig.
What made the theatre truly unique was the integration of the LED ceiling poles. These played animations that enhanced the action, motion and colour of the screen video. They were also interactive, providing another level of engagement for the audience.

One section of the screen video featured footage of Shanghai that was filmed on a 360 degree HD rig that was state of the art and was used on this project for the first time in a commercial capacity. Having angled mirrors meant no depth of field issues which meant that we could still have action close to camera with no stitching problems.

Tags: Corporate Pavilion, Expos, Projection, ShanghaiExpos